Mobile devices are everywhere, and companies are still figuring out how best to leverage mobile technology as part of a comprehensive training program. But what is mobile learning, and when should it be employed?
Mobile learning is using a mobile technology, such as a cell phone or tablet, to consume educational content. Leveraging mobile devices to learn has become almost second nature as the sheer number of devices has exploded. Despite the proliferation of mobile technologies, there are learning situations in which devices make sense, and other situations where it may be best to stick to more traditional classroom, eLearning, or blended learning solutions.
Mobile devices are everywhere.
According to CTIA’s 2014 Annual Wireless Industry Survey, there were 355.4 million wireless subscribers at the end of 2014. While 2015’s numbers are still being crunched at the time […]
In an earlier time, the workplace was dominated by one or two generations and it was often possible to do business mostly with people close to your own age. Not anymore.
Good leaders know we’re all more comfortable working with people from our own age and background. Every generation sees the world through a filter shaped by its formative experiences. Thus, generational peers are likely to “speak the same language.” Sending the wrong generational signals creates a generation gap. Today there are four major generations in the workplace:
Matures (born before 1946)
Baby Boomers (born between 1946 and 1964)
Generation X (born between 1965 and 1979)
Millennials (born between 1980 and 1997)
Connecting with Matures
Duty and sacrifice are at the heart of the Mature mindset. Matures usually do not have an inflated ego or sense of self-importance and they don’t expect special treatment but they […]
Tightly integrating online content and classroom instruction can pay off where it counts: In the minds of those learning and on your company’s bottom line.
Also known as hybrid or mixed-mode training, blended learning is the combination of traditional face-to-face instruction, as old as Aristotle’s first tutoring session with Alexander the Great, and online instruction where the pace, place, and path are controlled by the learner.
Through a blended learning approach, overall classroom time can be reduced while simultaneously reducing expenses related to instructor travel. Learner engagement increases as more time is spent “on task” through pre- and post-class follow-up work. The advantages of in-person instruction, including all of the the rigor, personal interaction, and real-time Q&A, combine with the flexibility and cost-effectiveness of online instruction to make for a potent learning package.
Corporate profits are now at an all-time high, so it’s not as common to see companies trimming sales training budgets as it was between 2009-2011.
But it is still happening as the economic recovery meanders along in it’s fifth year, and companies face real peril when sales training goes on the chopping block. Before that sales training budget gets trimmed, take into consideration the top three reasons why it may not be the wisest move:
1. Customers notice and will go elsewhere.
Customers sense when a salesperson is not armed with the right knowledge and skills. Think about the last time you walked into a Best Buy and went looking for a specific flat-screen TV. If your experience was anything like mine, the sales associate began reaching for answers to questions about the features of model X over model Y, and then started making up answers entirely.
As a customer, we notice these lapses in knowledge (and training!) and often take our business elsewhere. […]