When selling, communicating and managing to different generations, the way you relate matters. To ensure that you generate the most sales, our Selling to the Generations program is the way to go. Surveys and market research have shown that different generations have very distinct views about products, politics, religion, careers and just about everything else. Generation is one of the most important factors that shape people’s opinions and views.
The Selling to the Generations program uses a consultative selling process that helps salespeople and managers gain the ability to communicate, relate, and gain trust. By understanding the values of each generation, we can build personal and business relationships at the same time. Selling to the Generations is designed to give participants a deep understanding of the four main generations in the workplace today: Matures, Baby Boomers, Gen X’s, and Millenials.
Selling to the Generations is a highly energetic, highly engaging program where participants will leave with actionable ideas that translate into increased sales. From this program, participants will learn how to identify key values and beliefs of each generation, increase their versatility when working with each generation and develop strategies for selling to each generation.
Participants will learn:
- A deeper understanding of the generations in the workplace
- How to communicate with each generation
- How to think like customers from different generations
|Session Length:||Full day & ½ day options available|
|Participant Materials:||Prework sent prior to the workshop, participant guide, tip sheets, and planners for each of the 4 generations.|