If you usually sell at your customer’s office, in a store, or over the phone, you will need a different set of skills to succeed at trade show selling. It requires a different approach, different from how you sell day to day. Some of the strategies you employ that work well for you in your daily sales function might very well hurt you on a trade show floor.
Trade Show Selling is an interactive program where participants will leave with the understanding of the key differences between trade show selling and field sales. During this program participants will learn how to develop a show plan, concentrate their trade show selling efforts for maximum results, and secure bigger orders. With this understanding, a value message and new ways to connect with customers are established.
Trade Show Selling participants will build an actionable plan that will include pre-show promotions, setting sales goals, and follow-up that will increase your overall ROI. By the end of this program, participants will be able to:
- Accomplish company’s trade show exhibition objectives
- Deliver measurable sales results that impact your overall corporate sales
- Increase business productivity and effectiveness from trade show participation
- Capitalize on untapped opportunities and turn leads into sales
|Session Length:||1 classroom|