Generational Spotlight: Selling to Millennials

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While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing their influence in the business world.

While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing their influence in the business world. Estimates suggest that millennials will comprise half of the U.S. workforce by 2020, yet some companies continue to struggle finding ways to evolve to meet the needs of this generation.  Here are a few ways companies can try to expand their customer base and inject some youthfulness into their brand name and marketing strategy.

Tech Savviness

Obviously, the millennial generation values technology more than any other, but it’s important to use technology only when it makes sense and only when it works. Showing presentations on your iPad of tablet can engage the millennial customer.  Nothing is a bigger turn-off for millennial consumers than […]