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Negotiation is an ever-present part of any sales process. It occurs informally throughout the sales process and more formally when specific proposals and agreements are on the table. Effective negotiating protects sales revenue and improves profit margins. If you want to improve profitability, compete on value rather than price, and enhance how customers perceive your credibility and the value of your capabilities and products, then Negotiating to Yes can help.

Key Learnings and Outcomes

In this 4 half-day virtual workshop you will explore the following key learnings leading to the following outcomes:

Principled Negotiation

How to achieve mutually satisfying, optimal agreements through an efficient process that strengthens relationships

Explore Issues

How to focus on uncovering information needed to create compelling solutions

Reach Agreement

How to ensure that a negotiation either ends in a mutually satisfying agreement or in an alternative to a negotiated agreement that meets the principled negotiator’s most critical needs

Difficult Situations

How to deal with difficult issues and “dirty tricks” used by others during negotiations in order to get the process back on the right track

Who Should Attend?

Sales professionals, sales managers, account executives, inside sales representatives and anyone involved in sales processes that would benefit from sharpening their negotiation skills.



Event Details

This 4 half-day workshop is delivered virtually using the Zoom platform. This platform allows for high participant interactivity through polls, break out rooms and chats. You will receive the zoom link in your registration confirmation.

Start date: November 04, 2024

End date: November 07, 2024

Start time: 10:00 a.m. EDT

End time: 02:30 p.m. EDT

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