The Secret of Sales Enablement
A compelling conversation under the title “Sales Enablement” is unfolding among thought leaders in sales and marketing. The initial emphasis on sales enablement grew out of what Harvard Business Review calls “the notoriously fraught relationship between sales and marketing.” As…
5 Strategies for Sales Negotiations
There is no doubt that business negotiations have become much more complex in today’s environment, largely due to the availability of information that customers are able to access for every product and service in any industry. Customers have grown more…
5 Essential Leadership Practices
It’s disconcerting to consider that merely 18% of managers demonstrate a high level of talent for managing others, because the flip side of that statistic means 82% of managers are not effective at leading people. While this statistic is startling,…