5 Steps for Ensuring Customer Satisfaction in Agricultural Sales

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Remember that every customer call is an opportunity for you to help solve a problem for someone. And if we are honest with ourselves, that is the real reason we enjoy sales so much!

So you are walking along freshly-tilled furrows on the way to meet a grower and potential customer in the field, when your cell phone rings. Time is short after you got turned around at the entrance, machinery churns loudly around you, and the sun is making you regret your choice of long sleeves this morning. You can see by the number on the screen that it’s a new grower you just signed up last week. Quick: how do you respond?

Stop, take a breath, and remember that when a customer calls, it is an opportunity for you to help solve a problem for someone. Here are 5 easy steps anyone can follow to ensure great customer service on every call, every time.

Step 1: Say Hello
Thank your customer for calling. Keep a “smile” in your voice by keeping a smile on your face. State your […]

Best Practices for Customer Service in Agricultural Sales

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There is no doubt, growers can be some of the most discerning customers out there.  But once their loyalty is won, amazing customer service is the best way to keep it.  Here are some of the best ways to do just that.

After 27 years in agricultural sales, I’ve seen thousands of salespeople come and go. And I’ve noticed that the best learn early on in their careers that superior customer service after the sale is what truly creates customer loyalty. It is loyal customers that form the foundation of any great sales organization, because loyal customers come back to buy again and again, month after month.

But here’s the thing. Providing fantastic customer service is not hard, it’s just not something most sales training programs emphasize. If salespeople spent as much time thinking about customer service after the sale as they did closing the the next sale, monthly quotas would be easier to hit. With this in mind, I’ve put together some of the best practices in […]

How Improving Customer Service Starts with Becoming a Better Listener

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Becoming a better listener is easy to say and hard to do. But it doesn’t have to be if you follow these quick tips on your next customer service call.

Improving customer service starts with being a better listener. If we can listen with the intent to understand, as Stephen Covey first articulated it, then we can avoid listening as most people do–with the intent to reply. Try these quick tips for better listening the next time you find yourself in conversation with a customer that has an issue, and I think you’ll be surprised by how positive the outcome of that conversation can be.

Listen without interrupting. Our understanding and enthusiasm for correcting a customer’s concern can sometimes lead us to interrupt them in mid-sentence. Keep in mind that no matter how quickly we think we can pick up on a customer’s concern, no one likes being rushed or having their sentences finished for them. Listen like you have no place to be but right there with that […]

Welcome to NuVue Business Solutions

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NuVue Business Solutions is a results driven learning systems company that provides assessments, classroom, eLearning and mLearning programs to meet specific client needs in sales, leadership, customer service, team development, and business acumen. NuVue Business Solutions’ focus is talent development producing business results that can be measured in reduced costs, increased sales, higher margins, lower turnover, better teamwork, and overall increased productivity.