While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing their influence in the business world. While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing…
No doubt, sales is hard. To succeed, you really have to know your customer. Here are some tips for connecting with Baby Boomers. Born between 1946 and 1964, Baby Boomers make up the second-largest portion of the U.S. population (having…
In an earlier time, the workplace was dominated by one or two generations and it was often possible to do business mostly with people close to your own age. Not anymore. Good leaders know we’re all more comfortable working with…
Surveys and market research have shown that different generations have very distinct views about products, politics, religion, careers, and just about everything else. Generation is one of the most important factors that shape people’s opinions and views. But where are…