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Generational Spotlight: Selling to Millennials

While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing their influence in the business world. While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing…

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Generational Spotlight: Selling to Baby Boomers

No doubt, sales is hard.  To succeed, you really have to know your customer. Here are some tips for connecting with Baby Boomers. Born between 1946 and 1964, Baby Boomers make up the second-largest portion of the U.S. population (having…

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Key Considerations When Communicating Across Generations

Surveys and market research have shown that different generations have very distinct views about products, politics, religion, careers, and just about everything else. Generation is one of the most important factors that shape people’s opinions and views. But where are…

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