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Generational Spotlight: Selling to Millennials

Generational Spotlight: Selling to Millennials

While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing their influence in the business world. While some may describe them as self-centered, spoiled, or even just plain lazy, millennials are rapidly increasing…

Generational Spotlight: Selling to Baby Boomers

Generational Spotlight: Selling to Baby Boomers

No doubt, sales is hard.  To succeed, you really have to know your customer. Here are some tips for connecting with Baby Boomers. Born between 1946 and 1964, Baby Boomers make up the second-largest portion of the U.S. population (having…

What is Business Acumen?

What is Business Acumen?

Does your team understand business strategy? Do they know why costs are cut? Do they know your industry’s trends? Teaching business acumen provides all employees confidence and understanding in today’s business world. The phrase “business acumen” may seem like an industry buzzword, but in fact…

How Training Affects Employee Retention

How Training Affects Employee Retention

Employee retention, it seems, isn’t just a nice idea—it’s good business. But it’s also clearly going to require a plan if you want to keep your best employees long-term. Employee turnover is expensive. How expensive? According to a review of…

What is Blended Learning?

What is Blended Learning?

Tightly integrating online content and classroom instruction can pay off where it counts: In the minds of those learning and on your company’s bottom line. Also known as hybrid or mixed-mode training, blended learning is the combination of traditional face-to-face…

Key Considerations When Communicating Across Generations

Surveys and market research have shown that different generations have very distinct views about products, politics, religion, careers, and just about everything else. Generation is one of the most important factors that shape people’s opinions and views. But where are…

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