Does your team understand business strategy? Do they know why costs are cut? Do they know your industry’s trends? Teaching business acumen provides all employees confidence and understanding in today’s business world. The phrase “business acumen” may seem like an industry buzzword, but in fact…
Remember that every customer call is an opportunity for you to help solve a problem for someone. And if we are honest with ourselves, that is the real reason we enjoy sales so much! So you are walking along freshly-tilled…
When you hire a new salesperson, they naturally walk through your front door full of excitement and energy. Best-in-class on-boarding is one of the best ways to turn that energy into results. Do you remember the first day at your…
There is no doubt, growers can be some of the most discerning customers out there. But once their loyalty is won, amazing customer service is the best way to keep it. Here are some of the best ways to do…
Becoming a better listener is easy to say and hard to do. But it doesn’t have to be if you follow these quick tips on your next customer service call. Improving customer service starts with being a better listener. If…
What do agricultural sales professionals really need most to be successful? When I ask industry leaders this question, I get a variety of answers, many of which are quite good, including things like “a solid manager,” “proper motivation,” and “deep…